If you own a business, then your online presence is key to your success. You need the right strategy to get the most out of your online assets as possible. Otherwise, you will miss out on opportunities to grow and fall victim to common pitfalls. So to help you get the results you need, here is what you should know about responsive design and how to implement it:
What is Responsive Design?
Today, there is no longer just a single way that people view websites. When the internet was new, you would always be using a computer. These computers were not as varied, and it was reasonably easy to predict what the size would be.
Today, the landscape has changed. Not only are there more devices that people will use to access a website, but thousands of versions of those. That means that your site needs to be able to display beautifully across these devices equally. If it doesn't, then you will frustrate users, lose sales, and prevent yourself from communicating with your customers.
Responsive design means that someone using their iPhone in India can use your site just as quickly and efficiently as someone using their desktop computer in Florida. It uses code to dynamically change the layout of your site depending on the device accessing it.
What are the Benefits of Using Responsive Design?
The are many benefits of responsive design. It can transform your business if you implement it in the right way. Here are the main advantages you should be aware of:
Customers today are savvy when it comes to the web. They understand that great design is possible. Instead of being a luxury like it was years ago, it is now an expectation. They will trust you more when your site is modern and responsive. Likewise, they will trust you less when it is not. They will assume that you don't have the funds or the desire to keep up a professional site. It could even look like your site was put up overnight by a scammer if it is unresponsive.
Customer satisfaction is always number one, especially in the climate today. You need to find ways to make their lives easier and more enjoyable. A responsive website is just one way that you do this on a bigger scale.
Google is smart. They understand that mobile and responsive sites provide better experiences for the user. Thus, they reward you in the SEO rankings when you have a responsive website. Being seen by more customers for free is always a major benefit.
Conversions are the lifeblood of any business. Without conversions, you have no cash flow to invest in other areas of your business. While testing and campaign strategy are essential, they are one piece of the puzzle. Being responsive is vital all on its own.
If someone never sees what your offer is, they can't buy it. If your site is responsive, then they will see everything in the user flow at the right time. This helps you guide them through your sales funnel. When they have to drag the screen around awkwardly, it is harder for them to stay in the right emotional space and engage with your content in the right way that leads to conversions.
New platforms, technologies, and dynamics are unfolding all the time. The most popular social media network today might be obsolete in a year. The mobile phones and tablets people use will change. Being able to evolve and adapt to these new technologies is not just good for your business, it is essential. Responsive design is made with all of this in mind, positioning your company at the forefront of the industry.
How to Make Your Web Design Responsive?
Creating a Plan and Get Professional Help
In order to get started with anything, you need a solid plan. Your plan should come out of the specific goals you have for the company. Once you know this, you are ready to bring someone in who understands responsive design.
Letting designers and agencies guide you through this process will benefit your brand. It enables you to save time while improving conversions. Allowing professionals to create and maintain your responsive website will let you do what you do best.
Competing online today is harder than it ever was before. You can no longer sit by while your competitors embrace responsive design and you fall behind. Leverage the power of responsive design so you can get more conversions than you ever had before. That way, you can grow your business today and well into the future.
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