Feeling out of place in a corporate work culture? Hayley felt the same way. Too many career growth limitations, too many boundaries hard to stay within. She really tried to make it work for a while, but her life had a major turnaround when she approached her 40th birthday.


“Approaching that big date and reflecting on my life I understood that life’s too short to spend it this way, that I didn’t want to play on the safe side anymore. I wanted to be in charge of my life and my work. That’s when I stepped on the road of becoming an entrepreneur and marketing strategist. It didn’t happen overnight, I had plenty of failures testing different business ideas before I grasped what was working for me. But it was an invaluable experience and well worth it”, Hayley admits with a beaming smile.


Currently, according to the recent Global Entrepreneurship Monitor (GEM) report, 126 million women are starting or running businesses, and 98 million operating established (over three and a half years) businesses.


At the same time, women are more ambitious and reach better results than their male counterparts. It has been proven that companies led by women entrepreneurs achieved 13% higher revenues than those run by men. (2016 BNP Paribas Global Entrepreneur Report)


Transformify, being a woman-led organization itself, has a thorough understanding of the challenges faced by women entrepreneurs. To be able to assist other women-owned businesses, Transformify became a member of WEConnect International - the leading global supplier diversity initiative spearheading the connection of women-owned business and multinational corporations.


WeConnect International enables to connect with other businesses owned, managed and controlled by women as well as with corporations and the public sector in a search of innovative suppliers. At the same time, being a member of WeConnectInternational allows to connect and network with like-minded executives for business to business trading and partnership creation.

Transformify joins other Weconnect members in empowering women entrepreneurs, making it easier for them to hire the team of talented professional contractors who could work remotely or from the site of the company/organization. Also, Transformify will actively take part in WeConnect International efforts to ensure that corporate Europe and government agencies throughout Europe, understand and are able to benefit from the diversity, innovation and brand value-add that women-owned businesses bring.