via Business Insider

 

- Blockchain Meets Social Media

SEOUL, South KoreaJuly 27, 2018 /PRNewswire/ -- Lilia Stoyanov, Chief Executive Officer at Transformify, has joined Foresting HQ as an advisor. Transformify is one of the UK's top 10 fintech innovators and a member of the Digital Skills and Jobs Coalition of the European Commission. The company provides HR-tech, fintech and artificial intelligence-based recruiting services. Transformify Recruitment CRM helps companies hire the best talents and make sustainable growth in the global marketplace.

Lilia Stoyanov is a graduate of the Oxford University School of Business with a background in financial strategy. She's also a professor at the Zigurat Business School in Barcelona, Spain. She currently teaches financial accounting and control modules (FI/CO) for blockchains, fintech, and digital innovation, and is a professional evaluator for Horizon 2020, a research innovation project in the European Union. She has held various high-level senior positions, such as being the Director of PTP Europe for Coca-Cola and the CFO for Paysafe and Skrill.

Lilia has come up with the idea that blockchain technology will change the landscape of the social media market. "In April, personal information of about 87 million Facebook users was leaked by British political consulting firm Cambridge Analytica, which was exploited for campaign advertising. The incident raised the issue of building trust between social media platforms and users. If blockchain technology is combined with social media, structural transparency can solve this problem," she said by revealing her expectations for the potential of blockchain technology. "We will continue to support the Forester HQ to build a loyal community of users and supporters to boost brand awareness. We will not hesitate to give full support towards the efforts of Foresting HQ at all stages, including marketing strategy and product excellence. We are pleased to be in a cooperation with Foresting HQ," she added.

 

Foresting HQ's CEO, Daniel Eom remarked upon Lilia joining his company as an advisor:

"We are delighted to have joined forces with Lilia Stoyanov, a world-class expert in the field of blockchain and fintech. Foresting HQ provides social media platform services, so building trust with users is our prior goal. We will use blockchain technology to provide an array of different services within the Foresting platform and to ensure its stability."