Business Development Manager


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Project description

You must have the ability to learn quickly and work in a fast-paced environment. We are looking for someone who wants to grow as into a sales superstar. The best candidate for this role is someone who is passionate about closing deals and growing revenue daily, with a customer-oriented mindset, a high level of communication skills, and a great desire to grow the sales department from its startup phase.

At Insense, our mission is to provide custom creative assets to brands while ensuring their growth through creator-generated content. We are a SaaS content marketing platform that links up international brands and influential creators at scale: briefing and matching, tracking & analytics, direct integration into Ads Manager. So that businesses worldwide can get real verified creatives that are a perfect match for their message or product.

Since 2016, we have become a market leader in the US, Canada, UK, Russia, having over 35,000 creators on our platform. Our culture of amazing people spans across 10 nationalities and 3 offices. We are emphasizing excellence, a strong team, and ethical skills to propel our business forward.

Join the #insensefamily!

About the Role:

Role: Marketing Manager

Unit: North American Team

Mission: Find and scale new and existing marketing channels to reach customers and expand new business opportunities.

Main performance number: Number of monthly Marketing Qualified Leads (MQL).

Second performance number: Organic traffic & Visitor-to-Lead conversion.

Third performance number: Customer Acquisition Cost (CAC) and Customer Lifetime Value to Customer Acquisition (LTV: CAC).

How you will fulfill your potential:

  • Develop: Architect and execute cross-channel marketing campaigns to drive qualified new business opportunities. Continually improve site conversion by optimizing content and offering strategy ideas.
  • Research: Identify new online and offline channels and opportunities with high potential for reaching new customers.
  • Test & Automate: Develop, execute, and optimize targeted email campaigns using Automation Software to achieve more efficient results. Run A/B testing on subject lines, images, copy and design for better conversion.
  • Leadership: Managing content marketing to create assets that drive performative campaigns.
  • Teamwork: Work with sales and product teams to understand our market and buyer/seller personas, improve messaging and campaign offers.
  • Track: Monitor, track and communicate campaign performance (from any source: MQLs, opportunities, SQLs, closed deals).
  • Report: Develop and manage solid reporting infrastructure to understand the impact and ROI of strategy and execution.

Skills and experience we are looking for:

  • A minimum of 2+ years of experience in a marketing role for a fast-paced B2B SaaS startup.
  • Knowledge of both inbound and outbound marketing channels.
  • You have a strong background in analytics and reporting and are well versed in Google Analytics.
  • Experience managing email marketing and content marketing.
  • Proficiency with at least one type of Marketing Automation Software (ex. HubSpot).
  • A strategic thinker with the ability to see the big picture while knowing how to execute it tactically.
  • You have a proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily.
  • You have excellent time management, prioritization, and communication skills.
  • Not afraid to roll up your sleeves and have a “no task too small” attitude.
  • Excellent English skills (C1-ะก2 level preferred).
  • Required time availability from 9 am to 12pm EST to sync up with our Americas team;

Preferred qualifications:

  • Having a startup mindset. We’re looking for a self-starter who will be finding smart, low-cost creative solutions to attract as many active users as possible while spending as little as possible.
  • You have startup experience managing significant annual growth and testing, building and scaling different acquisition channels.
  • Being data-driven and a bit of a data-geek: clear understanding of data, analytics, metrics, and statistics exist, and how it works alongside performance marketing. Experience using and implementing growth hacking tools.
  • Ability to quickly switch between strategic thinking and detailed execution of tactics.
  • Being performance and results-oriented

What we offer:

  • Full-time 100% Remote position.
  • Working on global customer experience: users in North America, Europe, UK;
  • 15 days of vacation and 9 paid holidays, plus additional paid days for sick leave. Work schedule follows all US workdays and federal holidays;
  • Fast personal growth: numerous challenges and supportive colleagues that you can learn from.


Message Recruiters
Sales , Business Development , Outbound selling
English (US) - Fluent