Content Marketing Manager


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Project description

Our North American team is seeking a talented, self-directed marketing manager to lead our marketing strategy within the United States, reporting directly to Head of Growth. Our team focuses on US market Business Development, promoting self-service SaaS marketing platform for DTC and eCommerce brands. Working backwards from the customer, you will partner with core team members and stakeholders to develop and build scaled marketing programs to accelerate Insense adoption within the segment. As part of this role, you will gather market and customer insights and use these insights to develop and execute a marketing strategy. You will prioritize areas of focus and resources to achieve maximum impact, build multi-channel marketing plans, and use a data driven approach to decision making.

We are looking for a full cycle Sales Rep to build our sales playbook. This is a fast-paced, high-execution and strategic role that requires excellent business acumen, strategic sales processes, creativity, and technical aptitude to grow the Insense customer base, including across small and medium-sized businesses, particularly in e-commerce, D2C, and mobile apps. You'll leverage your track record of success in SaaS sales and intense focus to acquire customers that will benefit from Insense. You aren’t afraid to be scrappy, bring a get-it-done attitude to work, and also appreciate how operational excellence drives and enables scale.

You must have the ability to learn quickly and work in a fast-paced environment. We are looking for someone who wants to grow as into a sales superstar. The best candidate for this role is someone who is passionate about closing deals and growing revenue daily, with a customer-oriented mindset, a high level of communication skills, and a great desire to grow the sales department from its startup phase.

At Insense, our mission is to provide custom creative assets to brands while ensuring their growth through creator-generated content. We are a SaaS content marketing platform that links up international brands and influential creators at scale: briefing and matching, tracking & analytics, direct integration into Ads Manager. So that businesses worldwide can get real verified creatives that are a perfect match for their message or product.

Since 2016, we have become a market leader in the US, Canada, UK, Russia, having over 35,000 creators on our platform. Our culture of amazing people spans across 10 nationalities and 3 offices. We are emphasizing excellence, a strong team, and ethical skills to propel our business forward.

Join the #insensefamily!

Role: Content Marketing Manager

Unit: North American Team

Mission: Develop and execute Content & SEO strategies in order to grow and scale the business.

Main performance number: Top of the funnel traffic conversion

Second performance number: Discovery, relevance and authority of the website based on analytics

Third performance number: Budget spendings


Develop: Build and execute the Content Strategy by providing practical knowledge to enhance our lead generation process and add value to the customers.

Optimisation: Create and optimize website content to capture organic search traffic.

Copywriting: Edit, proofread and ensure that SEO best practices are applied to all content. Apply keyword research and recommendations to content strategies & development.

SEO: Create a link building machine to enhance authority and domain rating of our website.

Leadership: Manage a team of freelancers including copywriters, SEO and SMM professionals.

Reporting: Build comprehensive reports in Google Analytics to develop content strategy based on data.

Teamwork: Partner with the Product Marketing Team to continually improve site conversion by optimising content and offering strategy ideas.

Leadership: Build and lead thoughtful leadership articles creation via interviewing Insense leadership team and customers.

Research: Conduct market research via external analysts or research companies to create industry standard materials (i.e. Creator Marketing Playbook).

Requirement skills and experience:

  • Prior experience in creating content briefs, managing copywriters;
  • Prior experience in generating high-quality backlinks;
  • Familiarity with SEO best practices and an ability to apply keyword research and recommendations to content strategies & development;
  • Ability to analyze and act on data, and a knack for testing, experimentation and optimization;
  • Comfort using Google Analytics, SEMRush, SimilarWeb and other industry-leading SEO tools;
  • Passionate about content, adding value through the content;
  • Advanced level of English (both, spoken and written);
  • Required time availability from 9am to 1pm EST to sync up with our Americas team;

Preferred Qualifications:

  • Previous content marketing experience at a B2B SAAS company
  • Working in a startup under pressure hectic environment
  • Having a startup mindset.
  • Experience in interviewing market leader opinions and preparing articles based on that
  • Experience in getting market insights and working on research to create industry playbooks and materials

What we offer:

  • Working on global customer experience: users in North America, Europe, UK, Russia and the CIS;
  • Great team culture of #insensefamily!
  • Paid business trips to the USA (based on business needs);
  • Required time availability from 9am to 12pm EST to sync up with our Americas team;
  • Fast personal growth: numerous challenges and supportive colleagues that you can learn from.

Why Insense:

  • Build the future. Level up the marketing system. Put it at fingertips, so everybody can use the it to build and be a stakeholder of the future.
  • Culture. Level up your and your colleagues culture that you are spreading with our products.
  • Raise the bar. Any hire raises our bar, and you will be the bar raiser for us and newcomers.
  • Be stakeholder. You build a product helping people's success and working with the biggest worldwide brands & Fortune 500 companies.


Message Recruiters
Link Building , SEO , Blog , Copywriting , Content marketing
English (US) - Fluent