Email Marketing Executive


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Project description

About the opportunity We’re looking for an experienced Email Marketing Executive to look after our promotional and lifecycle campaigns. You will have at least 18 months experience in hands-on email marketing, as well as a deep familiarity with the retail and ecommerce, evidenced through the execution of successful B2C campaigns. Responsibilities Managing the end-to-end email campaign execution targeted at our customers, from briefing assets, coding the HTML, testing and launching. Enforcing email marketing best practice across all areas, ensuring best-in-class campaigns. This includes being innovative and proactively sharing ideas and insight. Working with the fellow Email Marketing Executive and our Marketing Assistant to localise and execute the promotional calendar for the LoveKnitting brand. Ownership of the execution of the LoveCrochet promotional calendar, working with the fellow Email Marketing Executive to tailor across markets. Working with stakeholders across the business and externally to manage artwork, assets and content, using creativity to create stand-out email campaigns. Working with the General Managers and Merchandisers for the Country teams to fully localise copy and content. Analysing email campaigns against established campaign metrics on a post-promotion, weekly basis, in addition to ad hoc requests. Working with the fellow Email Executive on the testing schedule, creating an ongoing optimisation plan for the channel, with ownership for the execution. Tailoring and localising the lifecycle programs where necessary, as well as ongoing optimisation of existing campaigns. This includes recognising opportunities to speak to our customers. Implementing dynamic and personalised content across promotional campaigns. Supporting the Digital Marketing Manager with weekly and monthly reporting, using our ESP, Sailthru, Google Analytics and RJ Metrics. About you It takes a certain type of individual to thrive in a fast paced, start-up environment. You will need to be someone who is motivated, creative and proactive, who isn’t afraid of using creativity and going the extra mile. Required Skills And Experience At least 18 months hands-on email marketing experience, from planning and execution through to analysis, within a retail environment. Previous experience working with lifecycle campaigns, i.e. a welcome series. HTML and CSS coding proficiency. Experience working with data to personalise and tailor campaigns. Fantastic time and project management skills, with the ability to prioritise work and tasks effectively. Strong, working knowledge of Excel and Google Analytics. Expert knowledge of email marketing analytics, with proven experience reporting on promotional and lifecycle campaigns. A creative, proactive and motivated working style, with a huge attention to detail. A talent in writing engaging and effective marketing copy. A degree (min 2:1 or 3.0 GPA) from a top-rated university. Desired Experience Experience working with the ESP Sailthru. Previous marketing experience in the North American market. Experience working with a business analytics tool. Basic experience with PhotoShop Experience with CoffeeCup HTML software. Experience with the Magento platform, particularly with creating promo codes. In Return You Will Get A huge opportunity to learn and grow within the email marketing and wider marketing skill set, with real responsibility and huge levels of autonomy as you take ownership of key projects with significant business impact. To join a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey.


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