Head of Digital Marketing

India, Hyderabad

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Project description

JOB ROLE Joining our team is more than just a job and becoming our Digital Marketing Manager means you will be at the forefront of our business. You will help promote the digital marketing strategy, in-line with the business KPI’s and growth objectives that spans all digital marketing channels to on-site customer experience. You will be able to use customer behaviour and transaction insights to build a customer acquisition and retention strategy. KEY RESPONSIBILITIES Drive our digital growth by utilising CRM data into effective customer-led email campaigns as well as turning this data into improvements and initiatives for our CRM channels. Proactively monitor the online & retail landscape as well as competitors to identify new marketing opportunities & data capture opportunities. Compiling weekly reports and performance analysis for all digital campaigns run within the business providing key insights to optimise our reach to target consumer audiences. Manage the e-mail marketing; liaising with the design and content teams to create, build and schedule weekly emails. Co-ordinate and setup automated CRM programmes to improve customer retention and encourage repeat purchases. Work with our email service provider on strategic services to help drive strategy and improve content, frequency and segmentation to customers – with a test & learn approach. Work with SEM agency and internal content team to highlight keywords/ content opportunities that can help improve our organic visibility. Look for new initiatives for optimising Google Adwords account (through test & learn strategy) as well as ensuring promotional activity is promoted in line with business marketing calendar. Look at how to convert new leads into customers through optimising/creating bespoke lifecycle programme. Set and monitor KPIs for customer retention and Life Time Value, working with wider teams to build multichannel programs to achieve these targets; including email, push notifications, direct mail, customer care, paid social and onsite personalisation. Help build an acquisition strategy to drive new customer growth – with the support of external agencies (incl. Paid Search, Social and Affiliate marketing) Build customer retention strategy i.e. how to re-engage customers who are lapsing/convert single buyers into multi-buyers across multiple categories. Manage Referral programme to drive new customer acquisition through existing customers. Manage SEM agency (PPC / SEO) to ensure on-site and off-site elements are optimised to best practise for search engines and driving objectives of the business (through Adwords, BING, Shopping, Display & remarketing) Manage and monitor Product Feed Agency – ensuring products are labelled/ tagged correctly for Google Shopping. Implement A/B tests for product feeds & ensure feeds are optimised for seasonality/ promotions. Manage Paid Social channel, with emphasis on driving traffic to site with new users and using Facebook Pixel to retarget existing users based on browse behaviour i.e.: what they’ve put in their basket. Work alongside Data Insight Analyst to implement solutions on-site to improve customer journey – based on channel they’ve come through from. Including optimisations on-site for improved customer shopping experience. Compile analysis for digital marketing channels on weekly basis and input digital marketing insights for the monthly board packs. WHO YOU ARE Excellent communication & negotiation skills, with high attention to detail Ability to think on your feet and have a close eye on industry best practises and new opportunities. Problem solving skills Must be proactive and take initiative with driving activity Flexible and be able to prioritise workload Customer centric, with a “can-do” attitude to improve UX based on an ‘always on’ test & learn strategy Data-driven / results-driven, looking into customer behaviour and have the ability to make suggestions for optimisation Experience with compiling and managing financial budgets / building case studies for proposed increases in spend Commercially reactive A good mix of analytical and creative skills Previous experience in a similar role WHAT WE OFFER 25 days holiday per year, plus bank holidays. Day off on your birthday, so you can celebrate in style Early Friday finishes all year round


Message Recruiters
Advertising , Marketing , Marketing management , Social Media Advetising
India, Hyderabad
English (US) - Fluent