Social media is a huge component of effectively advertising your business. In fact, if you don’t engage people on social media, it may be almost impossible to attract new customers, because they just won’t see you. Here are five ways that social media branding can help your business. Improve Search Engine Optimization If your company is not currently posting on social media, you may not be getting the most out of your SEO. In addition to ranking for your website, active social...

When meeting with a new client for the first time, you most certainly want to impress them. You also want to be careful, however, of not going overboard. There is an acronym that has taken root in the dating world that also applies to much of life. It's TWTH and it stands for Trying Way Too Hard. People can sense desperation and while neediness tends to be a turnoff in the dating world, it can be even more so in business. Here are three great tips to impress clients you are meeting with for...

Picture this. You spend hours writing the perfect cover letter and resume. Sweat drips down your face through three rounds of interviews. Your mandatory training sessions and tested skills dazzle management, but wait! Not a full week later and you're called into your supervisor's office. Of all things, they let you go for something you shared on the internet.   This may sound unfair or extreme, but it happens every day. In today’s digitally connected world, we’re a...

When it comes to leadership, the great nature versus nurture debate runs rampant. Are leaders born or are they made? While there are certain characteristics that might make someone a great leader, sometimes they need help to develop the skills that will unlock their potential. In a workplace environment, what better way to guarantee the continuity of a corporate culture than helping employees develop their leadership skills? While not everyone will go on to take charge of an organization, tak...

The future of self-employment is geared toward the internet and technology. More self-employed business owners and freelancers are going online to work because the internet has made these opportunities more reachable. Additionally, they are sharing offices and running virtual offices from home. Learn about a few other trends that will affect the work of the self-employed. Coworking Spaces Coworking spaces are designed for people who work independently but still want to be around others. It...