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Employer Branding as a Marketing Funnel

Phil Strazzulla is the Founder of SelectSoftware in the HR software space, as well as NextWave Hire in the employer branding arena.  Phil started his career working in venture capital before getting into employer branding. He is a graduate of NYU and Harvard Business School. Phil, you are the founder of a few companies in the HR space. What goals are you looking to achieve by leveraging Employer Branding? It’s my opinion that when you start any project, you need to have clear go...

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Hiring Freelancers: How to avoid bad apples?

The ‘’Gig Economy’’ series sheds light on the future of work and the pros and cons of hiring freelancers and gig workers. Our guest today is Jake Rheude, VP of Marketing, Red Stag Fulfillment. Some early-stage startups rely on freelancers to optimize costs and extend the time until the next funding round. Why do you hire gig workers and freelancers? It’s a combination of factors! Red Stag Fulfillment is a pretty agile company, and right now we're stil...

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How to Develop a Winning Employer Branding Strategy

Anastasiia Kiilo is Human Resources Director at SpdLoad. She’s excited about designing processes and always finds the most efficient and non-ordinary way to build a focused team. SpdLoad is a startup development company focused on web and mobile development of Minimum Viable Products( MVP) for early-stage startups. Anastasiia, what goals are you looking to achieve by leveraging Employer Branding? Our company has set out two global objectives. The first one is establishing a sustai...

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Intrinsically, freelancers are more motivated than full-time employees

The ‘’Gig Economy’’ series sheds light on the future of work and the pros and cons of hiring freelancers and gig workers. Our guest today is Denise Leaser, President, GreatBizTools. Denise, flexibility is key to many businesses. Being able to scale their teams and downsize when needed is a competitive advantage. Why do you hire gig workers and freelancers? There are lots of reasons we use gig workers. First, it allows us to size our company to fit our needs. When...

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Near-Sourcing: Outsourced services with local, underserved and veteran talent

The ‘’Gig Economy’’ series sheds light on the future of work and the pros and cons of hiring freelancers and gig workers. Our guest today is Dr. Arthur Langer, Academic Director of Columbia University's Center for Technology Management. He is also the founder and chairman of Workforce Opportunity Services, a non-profit that develops the skills of under-served communities and places them at vacant IT jobs at corporations like PSEG, United Rentals, AutoClub, and John...