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How to Develop a Winning Employer Branding Strategy

Anastasiia Kiilo is Human Resources Director at SpdLoad. She’s excited about designing processes and always finds the most efficient and non-ordinary way to build a focused team. SpdLoad is a startup development company focused on web and mobile development of Minimum Viable Products( MVP) for early-stage startups. Anastasiia, what goals are you looking to achieve by leveraging Employer Branding? Our company has set out two global objectives. The first one is establishing a sustai...

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Intrinsically, freelancers are more motivated than full-time employees

Our guest today is Denise Leaser, President, GreatBizTools. Denise, flexibility is key to many businesses. Being able to scale their teams and downsize when needed is a competitive advantage. Why do you hire gig workers and freelancers? There are lots of reasons we use gig workers. First, it allows us to size our company to fit our needs. When a project grows, our team can grow. And we can do it at a variable cost without the fixed overhead. When you think about it, a lot of work, such as...

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Near-Sourcing: Outsourced services with local, underserved and veteran talent

Our guest today is Dr. Arthur Langer, Academic Director of Columbia University's Center for Technology Management. He is also the founder and chairman of Workforce Opportunity Services, a non-profit that develops the skills of under-served communities and places them at vacant IT jobs at corporations like PSEG, United Rentals, AutoClub, and Johnson & Johnson. Dr. Langer, many businesses hire freelancers and gig workers, is this common for non-profits as well? Gig workers and freela...

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Cleaners on Demand: Valet Maids hires gig workers to address growing demand

 Our guest today is Dawna Boone, Owner of Valet Maids. Dawna, Lyft and Uber paved the way for many on-demand business models. At the same time, there are legal implications when independent contractors are involved.  Why do you hire gig workers and freelancers? There are a few options when trying to grow a company. A business owner can choose contractors or employees. This distinction is actually defined by the IRS and is not just simply a personal decision. Deciding whether to u...

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Expertise on Demand: Why Soundplate hires freelancers

Our guest today is Matt Benn, the founder of Soundplate, a record label and music technology company based in London. Soundplate creates technology and tools to help independent artists and record labels become successful. Their latest tech product allows artists and labels to create innovative music smart links, analyse their marketing data and promote their music more efficiently.   Matt, creating tech products for independent artists is not far from hirin...